Service Marketing

Service providers may vary in their timing and delivery of the same service, therefore, your clients decision to use you or your competitor may change with each purchase. The relationship and experience the client has each and every time they work with you develops your brand, a major factor in repeat business. Don't make assumptions.

We offer a successful track record in the development and implementation of marketing processes and programs for single or multi-service efforts.

Organize it! Organizing your marketing mix, business development (BD) team and lead/proposal process is a key management tool for success. We offer services from branding, to identifying and segmenting your client base, discussing the 4 I 's of services (intangibility, inconsistency, inseparability and inventory), to assisting in the development of template marketing materials, to the development of management systems/reports to optimize the return on your marketing efforts.

Brand it! Let us design, enhance or evaluate your company/firms brand, and your position in the market place—internally and externally through strategic development or enhancement of:

• Logo/ Slogan — Image theme and guidelines for use
• Service Quality Assessment — Reliability, Tangibles, Responsiveness, Assurance and Empathy
• Market Place Strengths/Weaknesses/Opportunities/Threats (SWOT) strategic development — macro/micro

Promote it! Building your brand in the market place by utilizing:

• Administrative tools — (printed and electronic) such as business cards, letterhead, letter templates, proposal templates, e-mail signatures, labels, envelopes, invoices & fax layouts to communicate brand.
• Special Events — planning and implementation such as: trade shows, conference presentations, and open houses
• Advertising Mix — identify, recommend and fulfill advertising opportunities—local, regional, national and international; print, radio, TV, outdoor, web...
• Promotional Items —brand merchandising and promotional options for sales/project promotions and employee incentives such as: logoed clothing/hats, banners, golf gear, etc...
• Packaging — integrated service offerings, bundling, cross-selling...
• Public Relations — local, public and industry plan for press releases and article submissions; expert speaker PR; employee and public newsletters (traditional/e-news); ‘Expert' positioning of company and/or individuals; media events; non-profit donations/associations;
• Material Mix — develop content, design, printing, electronic files and fulfillment of brochures, flyers, direct mail pieces, website and/or advertisements
• Project/Personnel Profiles — layout, writing, photography, updating; consistency among team members
• Internet — integrated web content with marketing materials and advertising mix; organizing site for optimization and user experience; e-newsletters; statistical hit rate analysis

Sell it! Build brand understanding, create demand AND keep it!

• Business Development — Contact Audit, staff evaluation, training, planning, implementation and team/one-on-one coaching
• Client Strategies — brainstorming, research, development, planning and implementation for client maintenance, new pursuits/markets and focused contact/mailing lists
• Direct Marketing — direct mail, catalogs, telephone solicitation scripts, direct response advertising, online marketing
• Networking Strategies — local, non-profit and/or industry organizational involvement plan
• Presentations/Coaching — develop presentation outlines/content and corporate overviews for project presentations
• Professional Licensing and Registration experience — make sure you can go after that work/project.
• Prequalification to do business — Federal Central Contractors Registration (CCR), State/Local Agency and private sector experience in annual and SF330 submittals
• Internal Marketing — employee influence and buy-in is often over-looked and can make or break some programs.

Training

Like a concert pianist, a great sales person or manager has a mix of talent and training. Some come by it all naturally, most have to work at it—either by years of lessons learned or through training.

Why spend all of those marketing dollars to get your buyers to your door or agree to a sales meeting and then lose them because your staff hasn't been trained?

Marketing and Sales Training sessions are under development that will be offered in the coming months. We can also customize a training course or session for your team or coach individuals on your team through the sales cycle.

• The Sales Cycle (product and service)
• Understanding and Managing your Marketing Mix
• Presentation Techniques

Coaching

Training sessions can be followed up with individual coaching sessions to keep staff on track and maintain/enhance hype to reach goals. This can also be utilized to support follow through on promotional venues such as trade shows, presentations, direct mailings...etc. Coaching can be face-to-face, by phone/conference calls and/or by e-mail.