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Organize it! Organizing your marketing mix, business development (BD) team and lead/proposal process is a key management tool for success. We offer services from branding, to identifying and segmenting your client base, discussing the 4 I 's of services (intangibility, inconsistency, inseparability and inventory), to assisting in the development of template marketing materials, to the development of management systems/reports to optimize the return on your marketing efforts.
Brand it! Let us design, enhance or evaluate your company/firms brand, and your position in the market place�internally and externally through strategic development or enhancement of:
- Logo/ Slogan � Image theme and guidelines for use
- Service Quality Assessment � Reliability, Tangibles, Responsiveness, Assurance and Empathy
- Market Place Strengths/Weaknesses/Opportunities/Threats (SWOT) strategic development � macro/micro
Promote it! Building your brand in the market place by utilizing:
- Administrative tools � (printed and electronic) such as business cards, letterhead, letter templates, proposal templates, e-mail signatures, labels, envelopes, invoices & fax layouts to communicate brand.
- Special Events � planning and implementation such as: trade shows, conference presentations, and open houses
- Advertising Mix � identify, recommend and fulfill advertising opportunities�local, regional, national and international; print, radio, TV, outdoor, web...
- Promotional Items �brand merchandising and promotional options for sales/project promotions and employee incentives such as: logoed clothing/hats, banners, golf gear, etc...
- Packaging � integrated service offerings, bundling, cross-selling...
- Public Relations � local, public and industry plan for press releases and article submissions; expert speaker PR; employee and public newsletters (traditional/e-news); �Expert' positioning of company and/or individuals; media events; non-profit donations/associations;
- Material Mix � develop content, design, printing, electronic files and fulfillment of brochures, flyers, direct mail pieces, website and/or advertisements
- Project/Personnel Profiles � layout, writing, photography, updating; consistency among team members
- Internet � integrated web content with marketing materials and advertising mix; organizing site for optimization and user experience; e-newsletters; statistical hit rate analysis
Sell it! Build brand understanding, create demand AND keep it!
- Business Development � Contact Audit, staff evaluation, training, planning, implementation and team/one-on-one coaching
- Client Strategies � brainstorming, research, development, planning and implementation for client maintenance, new pursuits/markets and focused contact/mailing lists
- Direct Marketing � direct mail, catalogs, telephone solicitation scripts, direct response advertising, online marketing
- Networking Strategies � local, non-profit and/or industry organizational involvement plan
- Presentations/Coaching � develop presentation outlines/content and corporate overviews for project presentations
- Professional Licensing and Registration experience � make sure you can go after that work/project.
- Prequalification to do business � Federal Central Contractors Registration (CCR), State/Local Agency and private sector experience in annual and SF330 submittals
- Internal Marketing � employee influence and buy-in is often over-looked and can make or break some programs.
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