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Organize it! Organizing your retail sales mix and product mix is a key management tool for success. We offer consulting services from branding, to identifying and segmenting your client base, to product review and placement, to assisting in the development of marketing materials, to the development of management systems/reports to optimize the return on your sales and marketing efforts.
Brand it! Let us design, enhance or evaluate your retail brand and your position in the market place - internally and externally through strategic development or enhancement of:
- Brand Logo/ Slogan/ Signage � Image theme and guidelines for use in all media formats
- Feature/Advantage/Benefit (FAB ) � strategic development
- Market Place Strengths/Weaknesses/Opportunities/Threats (SWOT) strategic development � macro/micro, by market segment
Promote it! Building your retail brand in the market place by utilizing:
- Administrative tools � (printed and electronic) such as business cards, letterhead, letter templates, proposal templates, e-mail signatures, labels, envelopes, receipts& fax layouts to communicate brand.
- Signage � retail frontage design (color, implements), sign design, etc.
- Public Relations � local and/or regional plan for press releases and article submissions; media events; non-profit donations/associations; newsletters (traditional/e-news)
- Special Events � planning and implementation such as: open houses, special sales, celebrity/author appearances...
- Advertising Mix � identify, recommend and fulfill advertising opportunities�local, regional, and national; print, radio, TV, outdoor, web...
- Promotional Items � brand merchandising and promotional options for sales/project promotions and employee use/incentives such as: logoed clothing/hats, golf gear, etc...
- Cross-selling Opportunities � identifying other retailers or companies to work with cooperatively on promotional events.
- Internet � integrated web content with marketing materials and advertising mix; organizing site for optimization and user experience; e-commerce; statistical hit rate analysis
Sell it! Build brand understanding and hype, AND keep it!
- Business Development � Staff evaluation, training, planning, implementation and team/one-on-one coaching
- Direct Selling � direct mail, e-commerce strategies
- Seasonal Sales Strategies � brainstorming, research, development, planning and implementation
- Networking Strategies � local, non-profit and/or industry organizational involvement plan
- Merchandising � floor plan, product positioning, traffic flow, lighting�
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