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Organize it! Organizing your marketing mix, sales structure and points of distribution is a key management tool for success. We offer consulting services from developing your trade name, to developing your marketing mix (price, product, place and promotion), to identifying and segmenting your client base, to establishing your sales cycle, to the development of management systems/reports to optimize the return on your marketing efforts and the list goes on.
Brand it! Let us develop a brand name. Design, enhance or evaluate your brand personality and equity, and evaluate its' position in the market place - internally and externally through the development or enhancement of:
- Brand Name/Logo/Slogan/Packaging
- Market Research � by phone, mail and/or web
- Product Feature/Advantage/Benefit (FAB) � strategic development and tactical plan
- Strengths/Weaknesses/Opportunities/Threats (SWOT) �strategic development, macro/micro perspective, and tactical plan
Promote it! Building your brand in the market place through Push or Pull strategies:
- Administrative tools � (printed and electronic) such as business cards, letterhead, letter templates, e-mail signatures, labels, envelopes, invoices & fax layouts to communicate brand.
- Sales Promotion Alternatives � Coupons, deals, premiums, contests, sweepstakes, samples, continuity programs, POS/POP Displays, Rebates and/or product placement
- Special Events � planning and implementation such as: trade shows, hospitality suites, presentations, open houses, product launches
- Material Mix � develop content, design, printing, electronic files and fulfillment of brochures, flyers, direct mail pieces, website and/or advertisements
- Advertising Mix � identify, recommend and place print, radio, TV, outdoor and web opportunities�local, regional, national and international as needed (identify Trade/Co-op Opportunities)
- Promotional Items � merchandising and promotional options for sales promotions, employee incentives such as: logoed clothing, banners, gear, and posters
- Packaging � integrate label or box design with promotional activities
- Public Relations � local, consumer and industry media plan for press releases and article submissions; media promotional pitches/fulfillment; end user and distributor newsletters; media events; non-profit donations/associations
- Internet � integrating web content with marketing materials and advertising mix; interactive communication vehicles; organizing site for optimization and user experience; coordinating print materials to web with e-newsletters; statistical hit rate analysis
Sell it! Build brand understanding and hype... AND keep it going!
- Consumer/Retail/Distributor Sales � Strategies, evaluation, incentives, planning and implementation
- Internet Sales and Marketing � Strategies, evaluation, tactical planning, costing and implementation
- Sales Staff Support � group or one-on-one evaluation, goal setting, training, planning, and implementation
- Coaching � periodic sessions to keep staff on track and maintain/enhance hype to reach goals; support for follow through on promotional venues such as trade shows, presentations, direct mailings...etc.
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