About Us

With 20 plus years of successful marketing for a rubber and plastics manufacturer and then a multi-discipline engineering firm, Joy VanDrie identified a need and had a desire to start The Identity Builder. At first it was a part-time venture, then as supply and demand factored in, an opportunity presented itself to take it to the next level as a full-time business. She now applies her talents, experience, network and training skills to the benefit of her clients, to ensure that the plan developed: is organized so clients can understand it, positions the brand in the marketplace, offers a promotional plan that fits the budget and has considered appropriate sales tools and training for a successful implementation.

The Identity Builder Team       The Identity Builder is a Team of independent talented and successful professionals utilized to build your brand. We recognize that the needs of each client are different, therefore your Team is fully customized to meet your needs and can include any or all of the following:

We utilize as much local talent as we can in all of our projects.